Colorado's wellness landscape is shifting this summer — and for people who live here, it's showing up in everything from what's on the menu at your favorite recovery studio to what's coming down from federal regulators later this year. Here's what's worth knowing right now.
Cold Plunge and Contrast Therapy Take Root Across Colorado
What started as an elite athlete recovery method has become one of Colorado's most talked-about wellness trends. Contrast therapy — alternating between heat and cold — is now available at mainstream wellness spaces from Denver's Capitol Hill to RiNo. Upswell, co-founded by former CorePower COO Heather Holland, offers contrast therapy at multiple Denver locations, and at-home cold plunge systems are showing up in backyards across the Front Range.
The appeal for Colorado's active population is practical. Contrast therapy may support muscle recovery, circulation, and mood. For anyone coming off a weekend of hiking, biking, or trail running, that combination maps directly onto what the body already needs. CBD topicals applied after a cold plunge have become a natural extension of the recovery conversation — targeted, fast-absorbing, and easy to add to an existing routine.
Federal Hemp THC Limits Are Coming — Here's What It Means for Colorado Shoppers
A new federal provision capping THC content in hemp-derived products at 0.4 milligrams per package is set to take effect in November 2026. For Colorado shoppers, this is less alarming than it might sound. Colorado already passed some of the country's most rigorous intoxicating hemp regulations in 2022, meaning most products on shelves here already comply with standards that other states are still working to match.
The Colorado Hemp Advisory Committee meets June 25, and a formal rulemaking hearing is scheduled for June 30. If you have questions about how upcoming regulations affect specific products, a conversation with your local CBD shop is a good starting point. Every product at The CBD Store is third-party lab tested, and our staff stays current on compliance so you don't have to.
Loveland Starts Summer West Nile Monitoring
Loveland launched its annual mosquito surveillance program in June, placing 40 trap locations across the city through September. Mosquitoes are tested for West Nile virus, with results informing any city-level control measures. It's a routine seasonal program, but a useful reminder that Colorado summer outdoor activity comes with considerations beyond UV exposure and hydration.
Reducing standing water around your yard remains the most effective personal step. Loveland's proactive monitoring reflects the community health focus that makes Northern Colorado a genuinely good place to live well.
What to Do With All of This
Recovery, regulation awareness, and seasonal health prep share a common thread: consistency wins. CBD and hemp wellness products work best as part of a regular, intentional approach rather than a one-time fix. If you're curious about where to start or want to know more about any of the products on our shelves, stop by The CBD Store at 677 E. Eisenhower Blvd. in Loveland. We're open Monday–Saturday 11am–6pm and Sunday noon–5pm. You can also reach us at (970) 966-7939 or Loveland@thecbdstorecompany.com.
